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A run club coach became a father figure to prisoners.  An LA model lost both legs but found a new way to live.  A soccer player turned a stereotype into unstoppable ambition. Three short films highlighted that running is not just for elite athletes but can be a tool to help people overcome personal and perceived challenges in life.

Lauren Wasser nearly died from TSS and through it found a new way to live. The short film shows how running has helped this model, activist, and athlete through monumental physical, mental, and emotional transformation. Seven years on, she’s gone from self-confessed “it girl” to a woman redefining beauty, speaking out about TSS, and training to run the NYC Marathon. This was Lauren Wasser’s induction into the adidas brand as an official ambassador for adidas running. 

This film tells the story of Frank Ruona who has been coaching inmates to run marathons for over 14 years. Frank is a seasoned marathon runner and run club coach that has discovered his efforts with coaching inmates has had the power to transform the lives of those prisoners even from behind bars.

Professional soccer player Lindsey Horan shares her transformative story of perseverance. Overcoming stereotypes, naysayers and negativity with determination and hard work.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

April 2019

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THREE ACCOUNTS OF RUNNING'S TRANSFORMATIVE POWER

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A celebration of Coming Out Day, October 11th 2020, through meaningful storytelling that creates connectivity and generates conversation.

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We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story. Through mixed media Instagram carousels and stories we are introduced to D’Santi, Lee, Chad and Kite and their stories of coming out.

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For Chad, coming out is a story of becoming more authentic to himself, becoming who he is, inside and out, and being more open.

“I had a hard time coming out to the snowboarding community… I didn’t know where I would fit in.”

“I didn’t know if the timing was right, I didn’t know when and how I should do it… and I realized there is no best time. There is no better time than now. I realized it’s a journey for everybody, and it just takes time.”

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For D’Santi, born and raised in Santa Fe, New Mexico, coming out has been a journey full of music, heritage, identity, and love. 

“Coming out to me is  saying, I am D’Santi. I am here. I walk this earth like anybody else. And I want the same things.

I was 48 years old when the decision was made to transition. To look at old pictures it seems like a whole lifetime ago. Sometimes I don’t recognize myself and sometimes I’m OK with that, you know?” 

As a Two-Spirit, I carry both male and female energy. I’ve been walking that path for 8 years now, and it saved my life.” 

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For Lee, coming out means defining the person they always wanted to be, and showing up as their authentic self no matter what environment they’re in.

“I am very proud to be trans. To be non-binary. Because I think people think we only exist in these particular spaces and that is not the case. 

I am a musician. I am a bull rider. I am a technologist. I’m engaged. I’m a stepparent. I’m your neighbor. And there are many other people like me.” 

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For Kite, coming out is a story of letting go of everything that was holding them back. Instead of being scared of the future, they learned to embrace the present with support from their family and online community. 

“I think for me, coming out is letting it all go. Whether it’s a small thing, like changing your pronouns on Facebook, or letting people know you’re dating someone of the same gender, it’s the little everyday things.”

“The reality is that you come out all the time. You come out daily.”

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Director: River Gallo

Campaign Photographer: Devyn Galindo, Luke Gilford

Post: KAMP

October 2020

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.