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To kick off the chilly months known as Cuffing Season, we brought together Chipotle, Hinge, Uber Eats and rom-com love guru, Rebel Wilson to spice things up.

With the insight that Chipotle is one of America’s favorite date spots, the Uber Eats exclusive Cuffing Season Menu offered three tasty ways to get the vibe right for any dating occasion, and included an opportunity to win one-on-one dating advice with Rebel herself.

Our love guru Rebel Wilson fronted the campaign, attracting audiences with her deadpan one-liners while a suite of assets swept in-app billboards, social, emails and push notifications.

We furthered our reach by partnering with the dating app Hinge, offering an in-app burrito prompt, an email blast and a series of social videos featuring Rebel completing her Hinge profile.

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We created 3 custom meal combos — a first for Chipotle — that were exclusive to the Uber Eats app, each with their own storytelling about the date they represent. The menu was a success, driving a 5% increase in total order value on Chipotle Uber Eats orders, and a 25% incremental increase of new Eaters to Uber Eats.

Additional motivation to order off the menu was generated with the opportunity to win individual dating advice with the hilarious Rebel Wilson and dating guru Matthew Hussey. Consultations with the winners were conducted remotely and broadcast via IG live, with highlight reels hitting the social channels the next day.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / MOTION DESIGN / SCRIPT WRITING

Creative Agency: KAMP

Production: KAMP

Director: Michael Johnson

Photography: Nat Gray

Post: KAMP

November 2020

REBEL WILSON ENSURES WE HAVE SOMETHING TO KEEP US WARM THIS WINTER... OR SOMEONE?

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In February of 2018, 18,000 attendees gathered for a moment in adidas history: 747 Warehouse St., a 2-day sport and culture festival for All-Star Weekend.

Historically, All-Star Weekend has catered to industry insiders, keeping out the people who genuinely love the game and the culture with high ticket prices and VIP guest lists. 747 Warehouse St. sought to democratize All-Star Weekend, creating a first-of-its-kind brand experience that embraced the community and provided multiple touchpoints to create alongside the brand. 

We lead the charge in crafting this moment, bringing together the best of basketball, music, and sneaker culture.

"An All-Star Event in L.A. Illustrates the Next Level of Consumer Engagement"
-Architectural Digest

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An interconnected series of immersive brand experiences provided an exclusive look behind the scenes of adidas innovation. Guests made appointments for a guided warehouse tour of adidas’ most innovative product and rich brand history, a work in progress fostering a two-way conversation between adidas and creators.

An innovative RFID commerce system was employed to allow guests to enter shoe raffles without interrupting various experiences. With over 94,000 raffle entry scans and close to $1M in sales, the custom 747 Warehouse St RFID raffle-to-purchase program made for a seamless commerce experience for guests to access the 14 exclusive drops throughout the event. Guests scanned their event wristbands at beacons placed throughout brand installations for the chance to purchase rare 747 products. SMS notifications were then sent out to raffle winners and directed to cash out at designated kiosks. Love the shoe, swipe the beacon, win the raffle, purchase the product.


360 Programming allowed attendees to interact with the culture’s most influential artists and musicians.

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A head-to-head basketball showdown between Team Snoop and Team 2 Chainz dominated the Pharrell Human Race court, while pickup games and dunk contests took over auxiliary courts with cameos from elite athletes and celebrities.

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Icons of culture discussed their process at #TLKS, open-source music and design workshops were lead by adidas Soundlabs and top footwear designers.

A lineup of the most exciting acts in music stole the night with exceptional closing performances by Kanye West and Childish Gambino.

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BRAND STRATEGY / SOCIAL PROGRAMMING / COMMS STRATEGY / EVENT CREATIVE / ART DIRECTION / SPATIAL DESIGN / 3D MOTION / GRAPHIC DESIGN / EVENT PRODUCTION / CONTENT PRODUCTION / INFLUENCER MARKETING / DIGITAL STRATEGY

Creative Agency: KAMP

Production: KAMP

Set Design: Stefan Beckman Studio

Set Construction: Matt Pomerantz, Jet Sets

February 2018

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AN UNPRECEDENTED TWO-DAY FESTIVAL BLURRING THE LINE BETWEEN BASKETBALL AND CULTURE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.